Iconic billionaire characters sculpted in CGI.
Creative team
Creative Director
Credits
Art direction / Concept
Head of CGI
Animation and Render
2D illustrator / Visual Concepts
Post-production

A score that not even
15 Jordans could beat:
the fortune of Jordan businessman.

Sports make heroes. Business makes billionaire heroes.
Widely regarded as one of the greatest basketball players of all time, Michael Jordan's journey to becoming a billionaire is a blend of his sports achievements and savvy business decisions. Beyond his earnings from his  career, a significant portion of his fortune comes from his endorsement deals.

AGENCY

Ogilvy Brasil

Client

NDA ¬ Project for Festivals

Project

Nothing
beats business.

APPLIED SKILLS

Visual Concept
Art Direction
CGI Sculpture
CGI Animation
Key Visual com fotografia de comida sobre fundo de pedra bruta criada para a campanha de Brasdesco, Festival de Tiradentes em Minas Gerais. oddy_ works Photography of food on a rough stone background created for the Brasdesco campaign, Tiradentes Festival in Minas Gerais

The ratio between Rihanna's business to her show business?
1:46

Music makes stars. Business makes billionaire stars.
Known globally for her music career, Rihanna has transcended the world of entertainment to become a business powerhouse. Her journey to billionaire status is largely attributed to her ventures outside of music, particularly her involvement in the cosmetics industry with her brand Fenty Beauty. Created in partnership with luxury goods group LVMH, Fenty Beauty is known for its broad inclusivity across skin tones and gender, disrupting the beauty industry. Her lingerie brand, Savage x Fenty, and earnings from her music and acting career also contribute to her immense wealth.

Key Visual com fotografia de comida sobre fundo de pedra bruta criada para a campanha de Brasdesco, Festival de Tiradentes em Minas Gerais. oddy_ works Photography of food on a rough stone background created for the Brasdesco campaign, Tiradentes Festival in Minas Gerais

4 Oprah would dominate television. But wouldn't reach the fortune she earned from business.

TV shows make celebrities. Business makes billionaire celebrities.
Oprah's path from a talk show host to a billionaire businesswoman is marked by her ability to connect with audiences and her entrepreneurial spirit. Her success began with "The Oprah Winfrey Show," which redefined the talk show genre and remained the highest-rated in history. Diversifying her portfolio, Oprah expanded into publishing, broadcasting, and film production, including founding her own network, OWN (Oprah Winfrey Network). Her stake in Weight Watchers and other investments has further solidified her status as a billionaire.

BUSINESS.